Founder Story
Hi, I'm Francesca
Camping has always been about connection - to open skies, to the people you love, to the stillness we rarely find.
I wanted that for my family.
But when I started looking for tents that were easy to set up and actually felt beautiful, I couldn't find them.
Functional, yes. Beautiful, rarely.
So I created it myself.
The Problem I Couldn't Ignore
When I started looking, everything looked the same. Endless greys. Khaki. Canvas tones designed to disappear. And what I found was a lot of money spent on tents that were, honestly, pretty uninspiring.
There was no colour, no personality,
no sense of atmosphere.
Where was the design? Where was the feeling?
What I Needed It To Be
I needed something I could set up on my own. Reliable, straightforward, and genuinely easy to pitch.
But I also needed it to feel special. Because the spaces we step into shape how moments feel - and I wanted that campsite to feel like somewhere worth staying.
What The Luxe Pitch Became
Tents that are genuinely easy to set up, built to perform in real conditions, and designed to make your campsite feel like somewhere special.
Design and performance, together. Finally.
Because the best moments outdoors should feel as beautiful as they are.